gallagher foundation
a global mission, translated for a new generation.
THE GALLAGHER FOUNDATION INVESTS IN YOUNG LEADERS THROUGH HIGHER EDUCATION, LEADERSHIP DEVELOPMENT, AND A GLOBAL COMMUNITY BUILT AROUND CREATING POSITIVE CHANGE.
scope
SOCIAL MEDIA STRATEGY
CONTENT STRATEGY
CONTENT IDEATION
SOCIAL MEDIA MANAGEMENT
CREATIVE DIRECTION + DESIGN
industry
nonprofit + education
the story.
THE GALLAGHER FOUNDATION ALREADY HAD A POWERFUL MISSION AND DECADES OF IMPACT. WHAT IT NEEDED WAS A SOCIAL PRESENCE THAT COULD HELP MORE PEOPLE SEE IT.
AT A PIVOTAL MOMENT FOR THE FOUNDATION, WE WERE BROUGHT IN TO BUILD A MORE STRATEGIC, CONSISTENT APPROACH TO SOCIAL—ONE THAT COULD REACH THE NEXT GENERATION OF GALLAGHER SCHOLARS WHILE BRINGING GREATER VISIBILITY TO THE PEOPLE, STORIES, AND IMPACT BEHIND THE ORGANIZATION.
WE BUILT THE FOUNDATION FROM THE GROUND UP: DEFINING CONTENT PILLARS, DEVELOPING A STRATEGIC CONTENT CALENDAR, REFINING THE APPROACH TO SOCIAL, AND CREATING A DISTINCT VISUAL SYSTEM THAT MADE THE FOUNDATION’S MESSAGE EASIER TO RECOGNIZE AND ENGAGE WITH.
THE GOAL WASN’T SIMPLY TO POST MORE. IT WAS TO GIVE AN IMPORTANT MISSION MORE REACH.
THE RESULT.
WITH A CLEAR STRATEGY AND CONSISTENT CREATIVE IN PLACE, THE FOUNDATION QUICKLY BEGAN REACHING MORE PEOPLE—AND GIVING MORE OF THEM A REASON TO ENGAGE.
IN JUST THREE MONTHS, THE NEW APPROACH GREW THE FOUNDATION’S AUDIENCE, EXPANDED ITS REACH, AND INCREASED ENGAGEMENT—CREATING A STRONGER DIGITAL FOUNDATION FOR THE MISSION TO KEEP GROWING.
30.4%+
follower GROWTH
40%+
social reach
+20%
engagement
3 months
to measurable growth
