centered
a wellness brand turning complex science into content people actually want to follow.
CENTERED IS A BRAIN-BASED WELLNESS CLINIC FOUNDED BY DR. MOLLY BROWN, HELPING PEOPLE TAKE A DIFFERENT APPROACH TO CHRONIC HEALTH CONCERNS.
scope
SOCIAL MEDIA STRATEGY
CONTENT IDEATION + CREATION
SOCIAL MEDIA MANAGEMENT
EMAIL MARKETING
LAUNCH CAMPAIGNS
industry
health + wellness
the story.
CENTERED DIDN’T NEED MORE CONTENT. IT NEEDED A STRATEGY THAT COULD TURN DR. MOLLY’S DEEP EXPERTISE INTO A DIGITAL PRESENCE PEOPLE COULD UNDERSTAND, TRUST, AND WANT TO COME BACK TO.
WE BEGAN WORKING TOGETHER IN 2024, JUST AHEAD OF THE LAUNCH OF CENTERED’S FIRST 5-DAY RESET. THE OPPORTUNITY WAS BIGGER THAN PROMOTING A SINGLE PROGRAM: WE WANTED TO BUILD AN AUDIENCE AROUND DR. MOLLY’S POINT OF VIEW.
OUR WORK HAS FOCUSED ON TRANSLATING COMPLEX HEALTH AND WELLNESS TOPICS INTO CONTENT THAT FEELS ACCESSIBLE WITHOUT WATERING DOWN THE EXPERTISE BEHIND IT. THROUGH ONGOING STRATEGY, CONTENT, COMMUNITY, AND EMAIL, WE’VE BUILT A MORE CONSISTENT ECOSYSTEM AROUND THE BRAND—ONE DESIGNED TO EDUCATE, CONNECT, AND CONVERT.
SINCE PARTNERING, CENTERED’S INSTAGRAM COMMUNITY HAS GROWN FROM FEWER THAN 1,000 FOLLOWERS TO MORE THAN 10,000, WHILE EMAIL CAMPAIGNS HAVE AVERAGED A 42.49% OPEN RATE.
THE RESULT.
WHAT STARTED AS SUPPORT FOR A PROGRAM LAUNCH BECAME AN ONGOING PARTNERSHIP—AND A MUCH STRONGER DIGITAL PRESENCE FOR CENTERED.
THROUGH CONSISTENT SOCIAL STRATEGY, CONTENT, COMMUNITY, AND EMAIL, WE’VE HELPED TURN DR. MOLLY’S EXPERTISE INTO AN AUDIENCE THAT CONTINUES TO GROW, ENGAGE, AND COME BACK FOR MORE.
5X+
IG AUDIENCE GROWTH
42.49%
AVG. EMAIL OPEN RATE
2.3%
AVG. EMAIL CTR
1
SOLD OUT RESET
